What is a Brand Guide or Brand Identity Guidelines?

A brand guide, also known as a brand style guide or brand identity guidelines, is a document that outlines the visual and verbal elements that define a brand’s identity and personality. It serves as a comprehensive reference tool for ensuring consistency in how a brand is presented across various channels and touchpoints. A brand guide typically includes guidelines for logo usage, color palettes, typography, imagery styles, voice and tone, and other brand elements. By providing clear and detailed instructions, a brand guide helps maintain coherence and reinforce brand recognition, making it an invaluable resource for marketers, designers, and anyone involved in representing the brand.