Typography refers to the art and technique of arranging typefaces (fonts), font sizes, line lengths, and spacing to make written language legible, readable, and visually appealing. In graphic design, typography plays a crucial role in conveying the tone, mood, and message of a design. It involves selecting appropriate fonts, establishing hierarchy, and creating harmonious layouts to enhance the overall design aesthetic. Effective typography contributes to brand recognition, user experience, and communication effectiveness in various media such as print, web, and digital interfaces.